Coursera
Build pages around the exact question the learner is asking. Coursera wins search intent by matching pages to jobs, skills, certificates, and degree paths instead of only broad academic categories.
Temkeng
Temkeng Strategy Insight
Build SEO pages around student questions, not internal department names. Each program page should answer cost, outcomes, admissions requirements, format, and next deadline without forcing prospects to dig through PDFs.
Real-world insights
Each idea is borrowed from a proven education brand and adapted for schools that need more qualified inquiries, visits, and applications.
Coursera
Build pages around the exact question the learner is asking. Coursera wins search intent by matching pages to jobs, skills, certificates, and degree paths instead of only broad academic categories.
Harvard Business School Online
Answer objections before the scroll gets cold. Add cost, time, format, credential value, and who the program is for near the top of every SEO landing page.
edX
Use topic hubs to pass intent to program pages. A useful guide should not dead-end; it should route readers into the most relevant certificate, course, or degree next step.
You can spend hours learning about higher education SEO, or you can let us review your exact website and ads. We record a 10-minute video showing you exactly what is costing you students.
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Online Tutoring Platform
We are not a massive, faceless agency. Every $199 video review is recorded personally by our lead education strategists. No juniors. No fluff. Just practical advice to get you more students.