Coursera
Match each channel to one decision stage. Search should answer intent, social should create belief, email should remove objections, and retargeting should bring prospects back to a specific next step.
Temkeng
Temkeng Strategy Insight
Treat every channel as a route to one decision page, not as a separate campaign universe. Paid search, social, email, and organic pages should repeat the same core promise, proof, deadline, and CTA.
Real-world insights
Each idea is borrowed from a proven education brand and adapted for schools that need more qualified inquiries, visits, and applications.
Coursera
Match each channel to one decision stage. Search should answer intent, social should create belief, email should remove objections, and retargeting should bring prospects back to a specific next step.
Harvard Business School Online
Use premium proof sparingly but early. A single sharp faculty, alumni, or employer proof point near the top can do more than a long page of generic reputation copy.
Duolingo
Build loops, not one-off campaigns. Every ad click should feed a next action, reminder, progress cue, or saved preference that makes returning easier.
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