Actionable Checklist
New Program Launch Marketing Checklist
60-day launch plan for new courses and programs
567 downloads12 pages45 minutes to complete
About This Resource
Launching a new program without a marketing plan is like opening a store without a sign. This 60-day checklist covers everything you need for a successful program launch: pre-launch buzz, launch day activities, and post-launch optimization. Used by 200+ schools and EdTech companies.
What You'll Get
- 60-day phased launch plan
- Pre-launch, launch, and post-launch
- Channel-specific tactics
- Timeline with milestones
- Success metrics tracking
What's Inside
Pre-Launch (Days 1-30)
Build anticipation and audience
Launch Week
Maximize visibility and conversions
Post-Launch (Days 8-60)
Optimize and sustain momentum
Metrics Dashboard
Track launch performance
Who This Is For
Tutoring CompaniesHigher Ed InstitutionsOnline Course CreatorsEducation StartupsLanguage Schools