Comprehensive Guide
B2B EdTech Sales & Marketing Guide
Sell to schools, districts, and institutions effectively
534 downloads42 pages3 hours to complete
About This Resource
Selling to schools is different from selling to businesses. This guide covers the unique aspects of B2B EdTech marketing: navigating procurement processes, building relationships with decision-makers, handling pilots, and structuring deals. Based on interviews with 50+ EdTech sales leaders.
What You'll Get
- Insights from 50+ EdTech sales leaders
- Procurement process navigation
- Decision-maker relationship building
- Pilot-to-purchase conversion
- Pricing and deal structures
What's Inside
School Buying Process
Navigate procurement step-by-step
Stakeholder Mapping
Identify and engage decision-makers
Pilot Program Framework
Structure pilots that convert
Proposal & Pricing Guide
Win deals with the right approach
Who This Is For
Education StartupsK-12 EdTech VendorsCorporate L&DEducation Consultants